Just the Book $7.00 That's a buck-a-mistake.
Audio CD of the Book $15.00 Only slightly abridged to fit on one CD, read to you by yours truly, the author. This way I can be the voice inside your head, reminding you to resist the usual.
Book and Audio CD Combo Package $20.00 (Save a coupla bucks when you buy both at the same time.)
The 90-Minute DVD of a Live Presentation $77.00 Includes a 40-Minute BONUS TRACK of a keynote on Word of Mouth Marketing and the 4 Cornerstones of Any Effective Marketing Message, not to mention my famous stand-on-a-bed-of-nails trick.
My PowerPoint slides are interspersed, as well as a link to download a handout master in PDF format, so for all of you who ask for a copy of my slides (and I've always said, er, um, "No."), now you can have the slides and conduct your own in-house session via DVD.
The WORKS $97.00 The Book, the Audio CD of the Book and the DVD of a Live Presentation. Or if you want to be specific about the math, it's the Book/Audio Combo and the DVD. One less click, though.
FREE as in $0 If you want a free poke in the head about marketing and communication once a month (or so), sign up for my "MAVERICK MARKETING MINUTE " ezine. I call it that because that's about how long it takes to read it.
Read the Book in about an hour. |
And your marketing
will never be the same again.
It will stand out. Get better results. Attract more business. But don't look for MBA theory and rhetoric. I, Terri Langhans, the author, use entertaining, down-to-earth examples of what to do and not do in your quest to grow your business, sell more products and services, win new clients, customers, patients, members...whatever you call them. Whether you read the book, listen to me read you the book or watch me give a 90-minute live presentation (with slides), you'll have creative ideas and tangible tools you can use right away to:
- Distinguish your products and services from the competition.
- Create a competitive edge that no one can copy.
- Find your points of difference, even if you're in one of those categories where "everyone looks alike."
- Get better response from the marketing you do, regardless of how big (or small) your budget is.
- Find out what your customers really want and need.
- Attract and retain more customers and referrals.
- Decide the right mix of marketing activities to reach your target audience.
- Create marketing messages that have more impact, are memorable and influence choice in your favor.
What other people say
"I have made it my practice to play your cd in the car every month or so, ever since I heard you speak to SMPS in Florida. I sent the book to our business development folks at the corporate headquarters. I just wanted to drop you a quick note and thank you for the biggest lesson I gleaned from your talk—the client doesn’t care about you, they care about themselves. This has become my mantra over the last six months or so and has, I believe, contributed to additional success in my meetings with both existing and prospective clients. In addition, it is influencing us as we update our firm’s marketing materials—something long overdue. Instead of simply bragging about what we can do, we are attempting to orient the materials toward identifying the potential client’s first and presenting our qualifications second. Thanks again for your counsel. I look forward to the next revelation!"
Thomas A. Hall, General Manager,
McMahon Associates
Transportation Engineers and Planners
“You will never think about marketing the same way again. Terri takes the mystery out of the process and creates an environment where creativity thrives. Hang on for the ride!”
Mark LeBlanc, President, National Speakers Association, Author of the book "Growing Your Business."
"I didn't raise her to be such a smarty pants, but you should still buy this book! She dedicated it to me."
Patricia Stoner, My Mom
"Thank you, thank you for giving me the tools, ideas and ammo I need to do and defend better, braver and more effective marketing without having to pore through pages and pages of 'blah blah blah' theory. A delightful, engaging, intelligent (and irreverent) read!"
Jacqueline Forsythe, Vice President of Business Development,
Delta Dental of Arizona
"It took about one hour to read your book and I could not put it down! The minute after I read it, I was a changed woman! It was clear and direct and made things that seemed so foreign or mysterious very doable! In the 30 days since I read your book, I have one new client and my pipeline is full of prospects."
Jacqueline Kinworthy, SPHR, Managing Partner, Diversified Business Services
(800) 207-0015
© 2006 Terri Langhans, COE (Chief of Everything)
Blah Blah Blah Etc., Inc.